Child Care Services Association Rebrands as Early Years

Chapel Hill, NC (November 1, 2024) – Child Care Services Association, a leader in early care and education systems at the local, state and national levels, is excited to announce its rebranding as Early Years. This transformation embodies the organization’s dedication to fostering connections among children, families and educators, reinforcing its mission to advocate for high-quality early care and education across the state.

As part of the rebranding efforts, Early Years has a fresh new logo with vibrant colors and design elements that capture its vision for impactful connections. The new logo has been streamlined for a contemporary look, effectively representing the complex work the organization undertakes while keeping children at the forefront. This modern and professional brand mark symbolizes growth and advancement in early care and education, highlighting the essential relationships between children, parents and educators.

The decision to adopt the name Early Years stems from the organization’s desire to clarify its role within the community. Over a proud 50-year history of continually evolving its approach to child and family advocacy, the organization believes the new brand more accurately represents its vision. The new name emphasizes collaboration and partnership, illustrating its commitment to driving systems-level change to enhance the quality of early care and education. By moving away from the previous identity, Early Years aims to strengthen its mission and ensure that its objectives resonate with all stakeholders, including families, policymakers and early childhood professionals.

Feedback from focus groups consisting of previous employees, board members and community members played an integral role in the rebranding process. Through months of discussions and surveys, the organization sought valuable insights to ensure that the new name and identity align with its goals. Early Years aims to maintain the same high standards and service offerings that families and educators have come to expect, reinforcing its dedication to supporting the early learning workforce and providing access to quality care for all children.

The rebranding to Early Years is not just a change in name; it is a reaffirmation of the organization’s mission to advocate for equitable early care and education. The organization has been a pioneer in recognizing the relationship between the education, compensation and retention of early childhood educators and the quality of programs offered. With a history of providing salary supplements and educational scholarships, Early Years remains committed to helping educators remain in the field and families access high-quality early care, ensuring every child has the opportunity to thrive and succeed.

As Early Years moves forward, it remains focused on its main goals: supporting the workforce to deliver the highest quality early care and education and advocating for innovative solutions within the child care industry. The organization’s comprehensive approach has proven effective in improving early care and education standards across North Carolina, and it looks forward to continuing these efforts under its new identity. Through partnerships and collaborations, Early Years will work tirelessly to create a supportive environment for children and families.

In a heartfelt statement about the rebranding, President Dr. Kristi Snuggs said, “This transformation embodies our dedication to ensuring that every child in North Carolina experiences a joyful and supported childhood. With our new name and identity, we aim to strengthen our connections with families and educators while advocating for high-quality early care and education. We are excited about the future and the opportunities this rebranding presents for our organization and the communities we serve.”